N2025 – Change through participation
With this organically growing design system, Nuremberg is to become European Capital of Culture in 2025
The past before your eyes and the future in view: Under the motto PAST FORWARD, Nuremberg is applying to become the European Capital of Culture 2025.
Nuremberg demands courage for change from itself and from Europe. The city’s image of itself and others, which is largely fed by the past and in many places takes on clichéd characteristics, should deal with today’s reality and urban society. In the process, Nuremberg’s diversity and internationality will be brought more to the fore and some comfort zones will be left behind.
With an agile design system we have taken up this core idea and translated it into a self-confident visuality. This allows for further development through the participation of citizens and protagonists and always reveals itself in a surprisingly new way. The design system forms the basis for any form of dialogue and campaign communication across all media.
Design as an exciting and continuous process of change, which already shapes the strong vision of the city of Nuremberg on a social, ecological and cultural level and satisfies the content and formal demands on a European level.
Identity starts with a name
A campaign for the largest crowdfunding project in germany to that date.
The task was to place Consorsbank as an enabler and make a long awaited Fan-dream come true. The aim of the campaign was to motivate all of Nuremberg to participate in the cause through crowdfunding.
Rödl & Partner - The new order
A transfer of brand values creates orientation and sustainability for the firm in 109 locations in 49 countries
The visual identity of Rödl & Partner is based on the transfer of brand values, thus solving the different requirements and needs of its clients from the following business areas: tax consulting, legal advice and auditing. The credible conveyance of empathy, trust and sustainability were, along with international scalability, the main challenges for the design concept.
We developed and implemented an intelligent grid concept. This works as a modular principle, creating uniformity and order without losing the possibility of responding to different formal, content-related and cultural conditions. The playful color concept is used across borders and is in balance with factual photography and explanatory illustrative elements.
By empowering and training internal employees in the use of the new design concept, we were able to ensure the implementation and application of the new concept across the company.
The revolution of digital manufacturing
By translating mipart’s algorithm into a visual language, it allows us to hide the individual products. Instead, we use key visuals that represent different target groups to communicate the process in a campaign.