Concept, creative direction and content supervision for the 4010 Community Store of Deutsche Telekom. In addition to the sale of products and services, the Store was designed as event, experiment and dialogue platform.
The 4010 Store is constantly undergoing changes – the concept has been consistently developed since the opening of the Store in 2008.
The 4010 presence is a playful, youthful re-interpretation of the Telekom brand world, with room for experiments. The fluid corporate design with its constantly-changing logos reflects the diversity of the Store.
Fully responsive website with integrated digital lifestyle blog. Editorial maintenance of the blog and the social media channels.
Deutsche Telekom AG