Deutsche Telekom has positioned itself successfully in the global art scene with the “Art Collection Telekom”. The collection catalogue and the website emphasize the competence of the company in the field of art and create access to artworks and artists.
The exhibition catalogue is the conceptual and creative basis for a new, independent visuality of the Telekom brand in the field of art.
All 110 works of art within the collection were presented and staged individually. The 234-page catalogue was produced to a high quality and is structured through the mixture of different paper types.
The website offers users various opportunities to concern themselves with artworks and artists. In addition to the reduced catalogue overview, the Explore area creates a playful access to art.
The fully responsive website represents a virtual gallery and a detailed reference work in one.
Art Collection Telekom