The Albrecht Dürer Gesellschaft is an institution that functions as a forum for artists, their audience, and their supporters. They are fully committed to artists and their work and therefore ensure that the focus is not on the institution, but rather the artists themselves. The Warriors have incorporated that mindset into the corporate design of the Albrecht Dürer Gesellschaft by simply crossing out all of the text. The only exceptions are the artists’ names, the artwork titles, and the logo of the Albrecht Dürer Gesellschaft itself. Every other text is cancelled by a horizontal line, but remains legible. By this anything not art-related is consequently subdued in all elements of the corporate design: letterhead, business cards, invitations, the website, the signage, etc ...