NürnbergStift

Client: NürnbergStift
Year: 2010
Content: Editorial, Print

Community Marketing 60+

NürnbergStift, owned by the City of Nuremberg, offers homes for senior citizens, care homes and nursing services.
The Warriors´ mission was to create a new communication concept which not only reflects a personal, true and authentic image of the institution through a contemporary and fresh design, but also differentiates from competitors.

The new communication concept attracts both elderly who wish or have to claim the benefits of the NürnbergStift and even more
younger family members who take care of their relatives´ future and welfare.

Numerous stills, taken from the everyday life in the institutions, together with quotes of employees and inhabitants convey a charming and moreover true and trusted impression of the life in the establishments of the NürnbergStift. Contents and texts tell the story of residents and staff members in a very personal way. This leads to a good insight and connects to the people and benefits of NürnbergStift.

Using an oversized sans serif font as a formal stylistic device does not only meet contemporary design demands but also ensures a good readability for elderly. In accordance, the previous logo of the NürnbergStift was changed and adapted.

The Warriors´ communication concept follows an overall concept which aims to develop and foster a dialogue with interested parties. Accordingly, new technologies like an online-blog, joint senior "Wii" sport game evenings or the in-house label for handcrafts are planned.