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Nike Vintage Vision Launch Campaign
Client: Nike
Year: 2010
Tags: Concept, Viral, Video, Social Media, Print, Packaging, Online, Messe & VKF
The image campaign for the market launch of the Nike Vintage Vision sunglasses collection in Europe should be one thing above all: authentic. Under the motto “quoting instead of copying“, a contemporary interpretation of the 70s lifestyle was created, along with a correspondingly successful campaign for all media and communication channels.
Awarded with
Imagefilm
Campaign Images
Teaser Campaign
As an invitation for the trade fair MIDO, 1000 7" vinyl records were sent out in a proper styled packaging. The records hold the campaign´s specially produced songs. For the enclosed booklet all portraits were taken against the sun with a strong overexposure. Hence, the frames could only be guessed.
![7" vinyl with specially produced tracks](/sites/default/files/img/SG1L5894_0.jpg "7" vinyl with specially produced tracks")
7" vinyl with specially produced tracks
Packaging
Booklet
Trade fair MIDO 2010
Making Of
By mid January, an international production team from Nuremberg, Berlin and London met in Barcelona. Model castings, location scouting, film- and photoshooting - six thrilling and long days with almost perfect weather led to a great, sunny result.