Everyday Masterpieces

Client: Fiat
Year: 2008
Content: Brand, Editorial, Photography, Print, Typography

There are things of everyday life which are more than just a tool. Things that stand out due to their emotional value, their design, their function or their history. Celebrating the 50th birthday of the legendary Italian automotive and the commercial launch of the new Fiat 500, celebrities tell intimate stories about things of their personal everyday life, which have a very special significance to them.

As part of the Fiat 500 campaign "Everyday Masterpieces" the Warriors support the commercial launch in Germany. A XL-format magazine with personal stories from well-known people, photographed by Andreas Mühe, as well as a Blog Website form the basis for exciting stories about the small things that bring some joy into our lifes.

The Fiat 500 was awarded with "Car of the Year 2008", the most-wanted award in the European automotive industry. At the end that pleased not only the Warriors, but also the innovative Italian automotive group that was rewarded for this courageous revival.

Awarded with