DKdL Corporate Design V2

Client: DKdL
Year: 2009
Tags: Corporate, Print

The warriors of light shine in new splendor and present their new disguise - in rose. Because "rose is the new white" and from now on the warrior's favourite colour.

The new corporate design is drawing the connection between classy design and charming non-conformity, between conservatism and modern, unconventional design.
This duality of form and content runs like a thread through all means of communication: Classic typography meets the rough typewriter font "Courier", traditional production techniques like gilt edging are used on rose uncoated paper. A modern classic, if you want to call it like that. Also, the site brings the apparent contradictions of bureaucratic retro design and modern design in line.
The basis of the page layout consists of a grid in which all elements - even the warrior's logo - are placed freely anywhere. Only the menu is in a fixed position and creates an overview within creative chaos.

The design of the website is working with the adversities of the internet, not against them. So the layout is not only adjusting to the respective browser size, but also uses these unknowns as a design element:
the seemingly randomly placed blocks always provide new and exciting arrangements. Anyone who ever wanted to know how the warriors are like, should look into the blog. From creative collateral damage up to work that we would like to have done ourselves. Come and explore the warrior's cosmos! In addition to classic corporate design elements, like letter paper, business cards and compliment cards, the "Licht" fanzine is also part of the overall concept.

Awarded with

Licht Fanzine

"Licht" fanzine is a periodical publication and features different categories like design, art, culture and communication. "Licht" is a platform for the warriors to exchange with other creative people. "Licht" is meant to inspire and delight.