Adidas Originals

Client: Adidas
Year: 2007
Tags: Digital

For adidas Originals the Warriors developed the presentation of the new collection spring/summer 2008. With it, the product managers of adidas Originals all over the world are introduced to the new apparel and footwear products and to the themes of the new collection. The presentation comes on a DVD packaged in a cardboard digipac.

On start-up the user is brought into a pseudo-realistic digital space filled with thousand of super-thin screens that are both interface and display space. After clicking on the desired theme the user dives into one of the product worlds. An animated collage of movies, archive material, photography, text copy along with the complementing audio shows info bits, styles, inspirations and emotions of the theme in a fast and concise way. And last but now least: the new adidas products. Along the 12 theme worlds a digital keynote by global director Ben Pruess and a download area is available.

The heterogeneous audio and video contents from adidas‘ rich past are tied together seamlessly by the 3D interface. So despite the very different source materials a powerful impression of the adidas Originals brand is created, just in line with the leitmotif "Celebrate originality".