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Adidas Clima Cool
Client: Adidas
Year: 2005
Tags: Online, Video, Screendesign, Pre- and Postproduction
With its Performance Centres the sports brand Adidas now offers a custom-made shop concept to its clients. These flagship stores in the heart of cosmopolitan cities not only excels through atmosphere and the expression of the brand philosophy through its architecture, but also adapts to the customer‘s individual needs by modular shop sections: preparation, competition and recuperation.
The Warrior‘s video concept builds upon these factors and connects product presentation of the new Clima Cool pieces with the needs of different sports. These athletes give testimonials Justine Henin-Hardenne (tennis), Laila Ali (boxing), Mardy Fish (tennis) and Doug Howlett (rugby).
